Krug Digital Event Box

Krug Encounters
Packaging Design
Hot Foil Stamping
Hand finishing

This bespoke creation for a live/digital wine tasting and culinary event for Krug, is a premium piece central to the multi-sensory experience awaiting guests.

Inspired by a ladybug, the box gracefully unfurls revealing a meticulously-crafted round box beneath the wings. Adorned with a real vinyl record aligned with the music experience theme, the perfectly round lid is removed to display a selection of exquisite chef's products. How these items are presented to the guests is an essential part of the enjoyment of the event, and is designed to leave a lasting impression.

Krug's live/digital event Krug Encounters Music Experience demanded something unique, creative and maverick, but still consistent with the theme and our brand image. The result was a stunning box that exceeded our expectations and added tremendous value to our guest’s culinary experience. Made[LAB] showcased Krug’s philosophy and idea perfectly.

Carola Braggio, Krug Brand Manager, Moet Hennessy, Milan